Inside Sony Music
- Sony Music UK Celebrates Second Year of Beyond the Instrument Youth Initiative
- Mar 01, 2024
Beyond The Instrument – a Sony Music Group youth programme designed to promote music creativity, education, and career development in the industry – has celebrated its second year by donating DJ equipment, musical instruments, and PLAYvirtuoso access to the Walker Riverside Academy, in Newcastle upon Tyne.
In partnership with grant-giving music charity Restore the Music, the co-educational secondary and sixth form school was selected for this year’s scheme due to its location in an area dealing with high levels of social deprivation and unemployment. The Beyond the Instrument package was meticulously tailored to meet the specific needs of the school. As well as a range of musical instruments and DJ equipment, the school was granted classroom access to over 100 courses on PLAYvirtuoso – an educational platform loaded with video courses from the world’s best electronic and rap producers, DJs and songwriters – alongside personal logins for students to further enrich their music education experience. In addition, PLAYvirtuoso will deliver a number of workshops to students and staff at Walker Riverside Academy, ensuring the new equipment is fully utilised and embedded into the curriculum.
